Thursday, December 26, 2019

The Role of Witches in Macbeth - Free Essay Example

Sample details Pages: 3 Words: 1001 Downloads: 1 Date added: 2019/02/20 Category Literature Essay Level High school Topics: Macbeth Essay Did you like this example? Shakespeare expected to draw in his group of onlookers with something that is certified and that was critical in his time and at that explicit time that was the extraordinary, and Shakespeare created the play Macbeth for King James I in help of him getting the chance to be supporter of the theater, also the ruler was incredibly fascinated into the heavenly, even made books on the issue, Shakespeare even took from the book for the commence of the 3 witches, For instance, James expounded on the capacity of witches to either revile men with ineptitude or accomplish a similar outcome by debilitating them with rehashed sexual experiences. In Act 1, Scene 3, the primary witch portrays her intend to torment the mariner Ill deplete him dry as roughage and Ill do and Ill do and Ill do, recommending that she will abandon him depleted and restless by more than once engaging in sexual relations with him which is evil without any charms simply activity.. Don’t waste time! Our writers will create an original "The Role of Witches in Macbeth" essay for you Create order The gathering of spectators back in the Elizabethan time were making their psyche up whether Macbeth choices were up close and personal or affected by the three witches since Shakespeare showed what witches of that time would do and act, yet with the exception of Macbeth being self-important and dubious about what he has made sense of how to utilize it for his own one of a kind favorable position, anyway the likelihood of the powerful did not start in this right period it was passed down. Witches and extraordinary had been a subject of numerous for quite a while. Many believed in the force of enchantment, dull charm which was always poisonous, and spirits in the midst of the Elizabethan time in history dated back to feelings from a ton earlier events. Trust in old charm and herbs in like manner animals (familiars), yet the Elizabethans didnt have to rely upon Shakespeare for verification of witches mischiefs complex and magic works awful (Supernatural-Shakespeare). In the play Macbeth asks the witches, Though you loosen the breezes and let them fight against the spots of love anyway bladed corn be ceased and trees blown down reply to me to what I ask which implies Macbeth acknowledges what they can do and this is what everyone thought about witches how they are loathsome, additionally for current groups of onlookers it could be hard to comprehend why Macbeth, who was a successful fighter in that century in Scotland, gave his thoughtfulness regarding something so malevolent, yet Shakespeares gatherings of people would have seen totally, black magic was a piece of the general populations day by day life. Individuals blamed unnatural events as made by witches, yet some believed they had no genuine method to ensure themselves Most Elizabethans supported a methodology of non-experience with those they thought were witches(Papp and Kirkland), however the conviction was profound to the point that the overall public started to used retaliatory charm that would switch the revile. For most Elizabethans, dark enchantment was malicious, and uncovering and communicating charms was the most notable ways witches worked. In the midst of the trust they were excessively far to simply trust that there were no heavenly occasions going on. Shakespeare used dark enchantment to movement to his gathering of spectators that Scotland was in a powerless and disturbed state. What made witches unsafe was their staggering want and energy to pitch their spirits in order to achieve control (for their circumstance, vile rather than political). In like way, Macbeth falls prey to comparable inclinations. Macbeth is molded by heavenly powers with the utilization of the abnormal witches, the nebulous visions like the separated head, wicked kid and the imperial tyke wearing the crown were seen by the charms and elixir given to Macbeth by the witches, and the phantom of Banquo. The phantom of Banquo frequents Macbeth by helping him to remember the horrendous activities he has submitted so as to be in the best spot when the apparition of banquo shows up in the play it demonstrates a ton about the character Macbeth we perceive how he responds when he look at the apparition, likewise the drifting blade which was the most significant time in the play, the knife is symbolizing Macbeth plummet into franticness, however there he cant tell the knife isnt genuine, yet later in the play Macbeths vision and reality get stirred up and he supposes the phantom of Banquo is genuine , and gradually every one of the dreams and mind flights began to wear on his cerebrum and his conscious.is the blade which I see before me.. which was a visualization. At the point when the blade appears to Macbeth he turns into the casualty of the hallucinations he is having, the knife is the reason Macbeth submitted. The knife is utilized to urge Macbeth to perpetrate the wrongdoing and this is what demonstrates to us that the blade is insidious Macbeth says is this a blade I find before me, with its handle indicating my hand? Come let me hold you..The powers lead Macbeth to act the manner in which he did and add puzzle to the play and leaves the crowd in tension. The witches clearly had an effect on Macbeth in the play and you can see as Macbeth experiences his change, from better warrior than a power hungry despot and this helps upgrade the change he experiences on account of the witches. All witches said reasonable is foul, and foul is reasonable; float through the mist and dirty air. which means doubt everything and in the haze its difficult to tell whats truly there. The supernatural help as a job of an visible sign of hatred, and clear soundness and judgment to wander off to a killers mind with the appearance of banquos ghost. The witches played an very big part that encourages Macbeths response to the level where his moralities are flawed, and his section of blood shed, also being blamed and commiting disgusting acts.

Wednesday, December 18, 2019

The Effects Of Animal Testing Essay - 1432 Words

The Effects of Animal Testing Animal testing is by far, inhumane and downright unacceptable. Although, there are various types of organizations that are pro-animal care, such as, Animal Welfare information center, U.S. Department of Health and Human Services, Office of Laboratory Animal Welfare and, People for the Ethical Treatment of Animals or, PETA, all in which do their best to keep animal testing as humane as possible, there are alternatives for finding cures or testing the safety of certain products. Animal cruelty is detrimental to numerous species enduring studies in labs; the importance of companies noticing this tragedy could save millions of animal lives, all while having the same outcomes and benefits for humans or more desirable results. Animal testing is animal cruelty. The animals or guinea pigs per say, used in these experiments are being held captive, obviously against their own will since they cannot speak, and are under extreme stress. In spite of the fact that, animals cannot voice their discomforts, they do so by refusing to eat or remaining still as opposed to engaging in normal activity (Schreiner). Particular tests performed lead to genetic mutation and sometimes forced pregnancies. In the online article, â€Å"Effects of Animal Testing,† Schreiner states that, â€Å"Genetic mutations are induced to test the validity of a scientific principle or the effect of the manipulation of one or more of the animals’ genes.† Thus, leading to ineffective interactionsShow MoreRelatedThe Effects Of Animal Testing On Animals1142 Words   |  5 Pagesof the products used to test on animals, but for what reason. By using these products, you are a suspect to animal testing/ cruelty. Animals should have as much rights as humans, because no animal should have to go through so much pain for what reason, does society really need new cleaning products and chemically made soap? But what society needs to know behind closed doors is that there are about 115 million animals that suffer and are killed each year. Also, animals endure chemicals being drippedRead MoreThe Negative Effects Of Animal Testing941 Words   |  4 PagesAnimal testing has been around since 500 BC starting with dissecting animals in ancient greece. French animal testers believed that animals were â€Å"automata† and could not feel pain or emotions. There was no public objections to animal testing until the 19th century when there was an increase of adopting domestic pets. Nowadays public opinion is split down the middle on whether or not animals should be tested on. The animals are generally tested on for cosmetics, health, commercial, biomedical, spaceRead MoreAnimal Testing And Its Effects On Society1393 Wo rds   |  6 Pagesdistinguished for being time consuming, costly and complex. However, this timely manner is beneficial for society as it meant to provide an efficient and safe medication. Concerns regarding when animal studies are necessary compared to clinical trials has been a debatable topic among society. For over a decade, animal research has served as a fundamental component in many medical findings. Mousses are commonly used in laboratories, as we as humans share nearly 95% of our genes, making them a useful andRead MoreThe Negative Effect Of Animal Testing1989 Words   |  8 Pages DTRP Written Report by Shi Jin Foundation studies 2015 Design Technology Research Project Animal testing The negative effect of animal testing Student: S3365788 Shi Jin (Anna) Group members: Najwa Elyna Binti Rosman s3499394 Teacher : Timothy Krysko Contents Part A. Research Report 1. Introduction 2. Methodology 3. Analysis of findings 3.1 Research question 3.2 Results Read MoreThe Negative Effects Of Animal Testing1966 Words   |  8 PagesAnimal Testing, Why it Should be Eliminated   Ã‚  Ã‚   Animals have been used for scientific testing since the ages of Aristotle and Erasistratus.   Should we continue using animals as our test subjects, or is it time for a change? Many argue over whether testing on animals is good or bad, this debate has been continuous because it has both positive and negative affects. Animal testing has been the cause of many scientific breakthroughs, but, these are overthrown by the negative impact that animal testingRead MoreAnimal Testing And Its Effects On Human Health1146 Words   |  5 PagesMillions of animals suffer and die unnecessarily each year as they become subjects for medical testing and other horrendous experiments. Although some people believe such activities are necessary to progress in medical research, in reality it does very little to improve human health and development. For decades, drug and chemical safety assessments have been based on laboratory experimentations involving rabbits, dogs, rodents, and other an imals. Consequently, nine out of ten drugs proven safeRead MoreThe Effects Of Animal Testing On Human Society1591 Words   |  7 PagesThe use of animal testing has been going on for a long time. Although there have been many cases where people try to stop it or try to convince people that it is wrong in today’s society it is still happening all over the world. This research paper will talk about how in today’s society is racing to discover cures for diseases. How humans have made advancements in the world we have also established the scientific evolution. By doing so our ethics and morals have failed to progress. The knowledgeRead MoreAnimal Testing And Its Effects On Human Health1433 Words   |  6 Pagesevidence supports that animal testing comes at a higher cost to animals than was initially acknowledged. Accounts of anxiety disorders, changes in behavior, hormone levels, and the amount of pain animals endure now drive the conversation regarding reforming anima l testing practices. It is also noted that the predictive value of animal models do not translate into clinical success. The majority of animal research does not lead to improving human health. Most argue the use of animals overall is a needlessRead MoreAnimal Testing And Its Effects On The Poor Treatment Of Animals1093 Words   |  5 PagesAn increasing number of activists believe that animals have rights. However, this idea is somewhat controversial because animal activists look down upon the poor treatment of animals. They have a fear that animal testing is causing abuse and suffering to the helpless animals. Animal testing is a fairly serious matter because of all of the malfunctions and harm that leads to animal suffrage. The types of animals being used, such as rats, mice,rabbits, and chips are selected specifically for the testRead MoreThe Morality Of Animal Testing And Its Effect On The Biomedical And Consumer World1698 Words   |  7 PagesThe Morality of Animal Testing and its Effect on the Biomedical and Consumer World Animal testing has been a controversial problem in today’s society and it affects people from all over the world1 not just animal activists or scientists. Most of the products and medicines used today have been tested on animals. These animals used in experiments have been thought to only benefit society but morally this hurts our society. This hurts our society because now animal testing has become a social normality

Tuesday, December 10, 2019

Marketing Strategy of ALDI

Question: Discuss about the Marketing Strategy of ALDI. Answer: Introduction According to Baker (2014), marketing strategy is the art of developing the demand of a particular product or a brand that is present in the current market. To develop a product market strategy, it includes the development of a new product and launching it in the existing market. Therefore, marketing can be defined as a customer group, consumers, clients and the difference between the wants and needs from the viewpoint of the product and the service that it will provide. It also includes the perception of performance, ownership and the competitive advantage of the product in the market. Company background Aldi began its operation in Australia from 2001 onwards in the month of January. It started on the Eastern side of the country where stores were present in Queensland, New South Wales and Victoria. The company as of 2013 had around 300 stores in operation and they intend to open about 20 to 30 stores with each passing year. The distribution centres of the company are at Minchinbury and Prestons, which are located in New South Wales, Staplyton in Queensland and Victoria, which has two centres that are Derrimut and Dandenong. (Refer to Appendix) Two brothers Karl and Theo Albrecht first started the company as a private business organization in Germany in the year 1948. The brothers then split the company in two halves, which were called Aldi North headed by Theo, and Aldi South headed by Karl respectively. The name Aldi came from the original family name, which was Albrecht Discounts. The main aim of the company was to offer heavy discounts to the consumers on the various products that the store had. They even organized the special buys that had different products in each week (Corporate.aldi.com.au, 2017). Marketing Strategy of the company in 2001 At the time of entering the market, the strategy adopted by the company was to offer quality products at a very low price. The key elements that helped the strategy to be formulated were: Exclusive brand products- The focus of the company was on exclusive products that were offered by the different brands. The company went in to partnerships with many leading manufacturers to come up with their own line of goods and products. A few brands like Vegemite, were offered to the customers because the company kept on looking for substitute that would cost less and yet was a good alternative to the main product (Ododo, Mulholland and Turner 2015). Limited range- The Company in all means wanted to provide the customers with low cost high quality products. This was only possible with a limited range of products as to stock the items related to the characteristics of the products in which Aldi took up the lead. It looked for suppliers who could provide the products with the taste according to the customers keeping in mind the factor of competitive price. Aldi offered those products at their most popular sizes and not all the sizes that were available for those products. Because of this, the other supermarkets had around 20,000 units in its production line where as Aldi had like around 600 to 700 lines at the most. The company significantly reduced its cost structure by stocking a particular size of the products that were liked by the consumers (Price 2016). Focus- The focus of Aldi regarding the products was to maintain its core business properly and not diversify unlike Woolworths and Coles who expanded their business from retail sector to petrol, pharmaceutical, liquor and the e-commerce sector. Aldi kept a policy of surprise buys wherein it sold products like televisions and computers, which were bought in bulk to supply their consumers for a limited period. These surprise buys were made by the company to play the game of low pricing yet selling a high quality product policy (Mitchell and Chaudhury 2014). Policy of price change- According to Price (2016), the Company maintains a strict policy regarding the pricing change in the stores. The company believed that the customers should enjoy their products that are available to them at the lowest prices and were the last company to increase the price of their products. The change in the price was notified to the customers by placing an informative note regarding the changes on the cartons that were present in the stores. Long-term approach As the organization is owned privately, it has the capacity to make decisions regarding business, which would have a negative impact on a short-term basis but would prove to be beneficial in the end. Aldi developed good relationships and long term partnerships with the suppliers so that if any new supplier in the market offers a cheaper price than the market rate to Aldi, then also the company would give a chance to the existing suppliers to compete with the new ones over the price range. This served as a positive point for the existing suppliers because they knew that the company would not stop taking products from them suddenly (Lehner and Halliday 2014). Marketing strategy of Aldi recently The main motive of the company is to grow within the Australian groceries market. The researchers identified that around 80 percent of the customers shopped at the supermarkets. The strategy that was adopted by Aldi was to focus on customer loyalty. The company also saw that the customers were aware of the Aldi brands that were of equal quality as the super brands like Fairy Liquid and Heinz. To succeed in this, the company made their own line of products and asked customers to taste it where they found that the customers were not able to tell the differences between the two brands. This gave a chance for Aldi to advertise their quality in an effective manner (Foster et al. 2014). The marketing mix The company focused on giving high quality products to their customers at a very cheap price, which the customers saw as an alternative. The marketing mix that was taken up by Aldi was (Refer to Appendix): Product- The company provided their Like Brands which were of very good quality and could compete with the better brands that were available in the other supermarkets such as Coles and Woolworths (Armstrong et al. 2014). Price- The main motto of the company was to give the customers the products at a lower rate than all the other markets would give. This gave an advantage to the company over the pricing factor of the products (Drzazga 2014). Place- The success of the company was very well and the company expanded its chain to global scales so that it can broaden the base of the customers (Armstrong et al. 2014). Promotions- the Company promoted their brand in a combination of above the line and below the line type of promotional methods and focused on the Like Brands and the Swap and Save campaigns (Drzazga 2014). Above-the-line promotion This type of promotional activity taken up by the company illustrated the perfect balance in the marketing mix. To increase the loyalty amongst its customers the company made them aware of the products, which helped in recognizing the brand. The demand for the products increased due to the superior quality of the products and the services that were available to the customers (Schmutzier 2015). (Refer to Appendix) Below-the-line promotion The company took up this promotional activity so that the company can make use of the social media platform that is available to them. This allowed the company to communicate freely with the customers which included the use of the social media to make the customers aware of the products, the e-mails of the customers so that when a new product launches they get to know it and even if the company offers discount on the products (Mullin 2014). (Refer to Appendix) The AIDA concept adopted by Aldi The AIDA model that was adopted by the company helped them to illustrate their promotional activities. This helped the company to create awareness of the products amongst the consumers, generating the interest of the customers by offering them products at a cheaper price than the other stores. The desire to purchase the product can then be generated amongst the consumers by the company, which will eventually lead them in taking an action of purchasing the product and trying it (Brandes and Brandes 2015). Conclusion The grocery industry is one of the most established and globally competitive industries, with the space of the changing markets that is happening in the recent times. It is very difficult for Aldi as the competitors are working their way up to increase their share in the market and exploiting the resources available at that place. In this competitive level, it is difficult for companies like Aldi to give huge discounts as the other supermarkets are also following that path. It all comes down to the quality of products that is available in the Aldi stores, where the company never compromises on their product quality. The marketing strategy adopted by the company since its inception has been very simple that is to give the customers quality products at the best price that is available in the market so that there is no alternatives offered by other companies on the factor relating to price. The promotional strategies taken up by the company also proves that the focus of the company is o nly related to price as they have a limited number of products that sells best in the market. Reference List Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Brandes, D. and Brandes, N., 2015.Bare Essentials: The Aldi Success Story. Linde Verlag GmbH. Corporate.aldi.com.au. (2017). ALDI History - ALDI Australia. [online] Available at: https://corporate.aldi.com.au/en/about-aldi/aldi-history/ [Accessed 21 Jan. 2017]. Drzazga, M., 2014. New Media in Marketing Communication in Multichannel Retailing.Studia Ekonomiczne, (205), pp.23-33. Foster, G.D., Karpyn, A., Wojtanowski, A.C., Davis, E., Weiss, S., Brensinger, C., Tierney, A., Guo, W., Brown, J., Spross, C. and Leuchten, D., 2014. Placement and promotion strategies to increase sales of healthier products in supermarkets in low-income, ethnically diverse neighborhoods: a randomized controlled trial.The American journal of clinical nutrition,99(6), pp.1359-1368. Lehner, M. and Halliday, S.V., 2014. Branding sustainability: Opportunity and risk behind a brand-based approach to sustainable markets.Ephemera,14(1), p.13. Mitchell, V. and Chaudhury, A., 2014. Predicting retail brand extension strategy success: A consumer based model.Journal of Customer Behaviour,13(2), pp.93-111. Mullin, R., 2014.Promotional Marketing: How to Create, Implement Integrate Campaigns that Really Work. Kogan Page Publishers. Ododo, C., Mulholland, G. and Turner, J., 2015, November. Can Discount Pricing Be A Comeptitive Brand Strategy? An Evaluation of Aldi. InInternational Conference on Marketing and Business Development(Vol. 1, No. 1, pp. 241-251). Bucharest University of Economic Studies Publishing House. Price, R., 2016. Controlling routine front line service workers: an Australian retail supermarket case.Work, employment and society,30(6), pp.915-931. Schmutzler, A.R., 2015.FMCG Marketing and Sales: Organizing Trade Marketing, Category Management, and Shopper Marketing(Doctoral dissertation, WHUOtto Beisheim School of Management).

Monday, December 2, 2019

Jacobean Theatre Essay Example

Jacobean Theatre Essay Jacobean theatre refers to the sub-classification of English Renaissance theatre during the reign of King James I (1603-1625). It is a dark and disturbing literary form, spiritually gloomy, grotesquely violent and often shockingly obscene. History †¢ This theatre style evolved from its preceding, more widely known predecessor called Elizabethan theatre. †¢ Sexuality was very prevalent in Jacobean performances, along with a heightened sense of violence and general immoralities/perversities †¢ As the economy declined, so did the delicacy of theatre – there was a â€Å"tendency to blame the audience for a decay of taste†. Brown, 194) †¢ Performances moved from outdoor to indoor, because of the changeable weather †¢ Boys’ theaters made a comeback †¢ This is one of the roots of burlesque – back when burlesque still meant grotesque humour and not a classic type of strip teasing o Pipe-smoking, beer-drinking, entr’acte dancing, music, and tumbling accompanied the performances o The play was a prelude to further past time (kind of like a pre-drinking) Style †¢ There are two main types of Jacobean theatre: o Revenge Plays o Tragicomedies Revenge Plays †¢ Revenge plays were very obscene and violent †¢ The main character was called the Revenger It is a hero avenging an unfair or cruel death – they are fueled by hatred and vindication Tragicomedies †¢ Tragicomedies tend to fall under the grotesque side – it has dark humour and are very sexual in nature Important Plays and Playwrights We will write a custom essay sample on Jacobean Theatre specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Jacobean Theatre specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Jacobean Theatre specifically for you FOR ONLY $16.38 $13.9/page Hire Writer †¢ The two most produced Jacobean revenge plays are John Webster’s The Duchess of Malfi and The White Devil †¢ Other revenge plays include: o Ben Jonson – Every Man Has His Humour, The Poetaster o Thomas Dekker – Lusts Dominion, The Witch of Edmonton, The Virgin Martyr o William Shakespeare – Othello, Macbeth, King Lear (and many more) One of the most famous Jacobean tragicomedies is John Fletcher and Francis Beaumont’s Knight of the Burning Pestle o More collaborations between Fletcher and Beaumont include: ? Philaster; or, Love Lies A-Bleeding ? The Coxcomb ? The Maid’s Tragedy ? The Captain ? A King and No King †¢ Other tragicomedies include: o Shakespeare’s Cymbeline and The Winter’s Tale o John Fletcher Philip Massinger – The Custom of the Country Vocabulary Burlesque an artistic composition, esp. literary or dramatic, that, for the sake of laughter, vulgarizes lofty material or treats ordinary mat erial with mock dignity. Entr’acte dancing – dancing between intervals (perhaps during an intermission, etc. ) Revenge plays – a form of tragedy that revolves around the main character trying to exact revenge on someone Tragicomedy – tragedy and comedy; sort of like the satire of Jacobean theatre in which sexuality and violence are caricaturized Wokrks Cited Jacobean Theatre. London, England: Edward Arnold, 1960. Print. Johnson , Christopher. The Duchess of Malfi. Jacobean Drama . Sydney Theatre Company , n. d. Web. 28 Sep 2010. . Kay , Karen. Study Tools. Elizabethan and Jacobean Revenge Tragedy. BritainInPrint, n. d. Web. 28 Sep 2010. .